Finally revolutionizes grocery e-commerce with AI-powered SFCs

Vision

Time is one of humanity’s most valuable assets, and as online shopping continues to dominate retail, fulfillment must evolve to meet this demand. Traditional retail spaces are rapidly transforming into fulfillment hubs, driven by the rising costs of labor and the decreasing costs of robotics. The future will see robotic fulfillment centers in every neighborhood, suburb, and city, replacing the stores of yesterday. To enable this transformation, fulfillment technology must take a significant leap forward delivering robotics that are more accessible, flexible, capable, and affordable, powered by advanced AI. This is the vision of Finally: to redefine fulfillment and make robotic solutions a reality for every community.

Every Great Success Starts with a Bold Idea

Or Salmon and Avi Lifshitz began their journey at Caja Robotics, working to develop optimal hardware for e-commerce fulfillment centers. Through this process, they uncovered the challenges of hardware commoditization by AGV manufacturers, realizing that software held the key to unlocking the full potential of robotic performance. At the same time, Lenny Ridel, a visionary CTO, was leading GE Additive’s software team, revolutionizing Metal 3D printing through AI and advanced software solutions. Together, the three founded Finally with a shared vision: to drive the evolution of e-commerce through innovation and technology.

AI at the Core of Robotic Innovation

Today’s affordable robotics have reached a level of reliability that revolutionizes fulfillment operations while meeting global standards for safety and performance. Robotics technology is advancing rapidly, from AGVs operating seamlessly across temperature zones to robotic arms delivering precision and efficiency. At Finally, we harness these innovations, integrating the latest advancements, including humanoid technologies of the future, to keep our clients at the cutting edge.

At the core is Finally’s AI-driven software, optimizing performance, enhancing efficiency, and adapting to the ever-evolving demands of e-commerce fulfillment.

Management

Avi Lifshitz

CEO, co-founder

Lenny Ridel

CTO, co-founder

Or Salmon

VP R&D, co-founder

Advisory Board

Mark Ibbotson

Former EVP Central Operations and Real Estate at Walmart US, COO at Asda UK

Paul Durkee

Former Automation Lead at Walmart, Innovation at Sam’s Club

Backing the Vision

Angular Ventures

TA Ventures

Maniv

Alzayani Investments

Be Part of a Global Transformation

At Finally Robotic, we are shaping the future of fulfillment through groundbreaking technology. Join a team dedicated to pushing boundaries, setting new standards, and delivering excellence across the e-commerce ecosystem.

Whether you’re an engineer, a strategist, or a visionary marketer, we provide a platform where your skills and ambitions can flourish. Together, we will redefine the way the world fulfills its needs.

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Finally Robotic.

Vision

Every Great Success Starts with a Bold Idea

AI at the Core of Robotic Innovation